A trademark search is conducted to identify company’s name, slogan, logo, mark, word segments and phonetic equivalents, trade dress, domain name and URLs that are similar to your trademark. It can be done prior to registration of a trademark or if it is already registered the search can be used to determine infringing trademarks.
Moreover, a trademark search includes search in specific databases such as US TESS, US States, WIPO GOLD; domain name and business registries for existing/pending/abandoned trademark registration followed by a quick-search to identify trademarks that are in public domain. The search is conducted in multiple class and segments of product and services including the field the trademark is to be registered in. This search is restricted to the country of interest.
The report is delivered in a document containing all relevant results.